Communication Media - Advertising

Introduction

Advertising is a complex profession, not only related to mass media, but also a part of marketing strategy in business. Therefore, advertising professionals not only need to present business messages in a clear and compelling manner, but they also need to be able to use a variety of media flexibly to get the message across. Therefore, this course focuses on the students' ability to use their creativity and ideas, while hands-on drawing and production skills are secondary. Because of this unique nature, advertising involves psychology, sociology, business, economics, communication, statistics, aesthetics, multimedia, and many other disciplines. Although it is often subsumed under the School of Communication, students are expected to study a wide variety of areas, particularly in relation to business.

Study Subjects

This course covers advertising and PR theory, marketing, advertising design and production, lobbying and technology, media planning and management, communication and digital technology, business management, journalism and communication, message and image design, image management, etc.

Career Opportunities

Graduates are generally prepared to pursue a career in the media industry with a view to working in the advertising and business fields, such as advertising planning, marketing, public relations, etc.

Communication Media - Broadcasting, TV & Film

Introduction

Broadcasting, TV & Film is to train professionals in radio, television and film production, with an emphasis on content creation and process training, and to equip students with the knowledge and skills to work in radio, television and film production, directing, staffing and management roles.

Compared to journalism, Broadcasting, TV & Film studies places more emphasis on practical training. The most important part of the course is to train students to produce all kinds of audio and video programs, such as broadcasting foreign football matches, conducting live broadcasts and interviews, pre-recording and editing programs, starting from conception, planning, budgeting, to the actual execution and presentation.

Study Subjects

Subjects in this course include Communication Studies, Introduction to Radio and Television, Introduction to Film, Psychology, Voice and Tone Training, Theory and Practice of Radio Hosts, Radio Production and Practice, News Interviewing and Writing, Scheduling Practice, TV News Production, Video Editing, Basic Film and Television Production, Script Writing, Documentary Production, etc.

Career Opportunities

Graduates generally go on to work in the media industry, radio and film industry as directors, broadcasters, dubbing artists, host of a show, film editors, film programmers and producers, as well as various technical staff.

Communication Media - Communication Management

Introduction

Communication Management is a course that integrates the two fields of communication and management and is designed to train managers for media-related industries. In addition to the basic theories and practical training in mass communication, students are required to acquire knowledge of business management and to apply this knowledge in areas that integrate communication and management.

Students who study this course are usually required to undertake internships in TV and radio stations, PR agencies, magazines companies and online-based companies, where they will be able to observe trends in the media industry, combine theory with practice, and enhance their practical experience and future employability.

Study Subjects

This course covers communication skills, communication theory, communication organization and management, media information management, media marketing management, media business strategy management, media economics, cross-media resource integration management.

Career Opportunities

In addition to working in the media industry, graduates can also work in the general service and manufacturing industries, where they are responsible for sales, marketing, service and management.

Communication Media - Graphic Communication

Introduction

As the name implies, Graphic Communication focuses on how to communicate using graphic elements and is a discipline related to the printing industry or digital publishing. It teaches students basic skills required in the printing industry such as original design, photography, text input, computer typesetting, computer graphics, image processing, lithography, printing and bindery. Some research university courses combine theory with a focus on the study of new technologies and future developments in the printing industry.

Study Subjects

The study of Graphic Communication includes: Introduction to Graphic Communication, Colour Studies, Drawing, Photography, Industrial and Commercial Photography, Design Fundamentals, Print Design, Basic Graphic Design, Electronic Scanning, Colour Separation and Image Processing, and Image Reproduction.

Career Opportunities

Graduates typically able to join advertising and public relations agencies, multimedia production companies, visual design firms, television and film companies, or become editors.

Communication Media - Information & Communication

Introduction

In the information age, the Internet and mobile communication are emerging as digital media, of which electronic newspapers, online communities and computer games are prime examples. Therefore, communication must keep pace with the need to train media professionals with technological skills to apply communication theories and knowledge to the design, production, and editing of new media content, and information communication is the new discipline that has emerged. The discipline consists of three types of courses: communication courses, science and technology courses, and design and production courses, which provide students with interdisciplinary knowledge and the ability to become developers and managers of digital media.

Study Subjects

This course covers computer principles and electronic communication technology, introduction to the production and broadcasting process, design and development of digital communication, marketing and distribution, regulatory standards and policies of digital media, use of digital media and interactive research, and research on the emerging trends of digital media.

Career Opportunities

Graduates can work in the media industry as web developers, programmers, software engineers, webmasters, animators, newsletter editors, game designers, and so on.

Communication Media - Journalism

Introduction

Journalism is the study of gathering, writing, editing and reporting news, with a curriculum that emphasizes both theory and practice. In addition to mastering the basic theories and knowledge of journalism, students are required to take courses in humanities such as sociology, psychology, and economics in order to cultivate basic humanistic qualities. On the practical side, students receive training in news reporting and editing, planning, publication production, and management.

With the increasing use of various electronic news media such as television, radio and the Internet, journalism students are now required to learn how to use various electronic and computer devices. Some journalism programs also include courses in audio-visual production such as photography, videography, editing, and IT to make graduates more competitive in the industry.

Study Subjects

This course covers journalism, history of journalism, news interview and writing, English news and translation, psychology, current affairs analysis, news photography, video editing, basics of film and television production, editing and newspaper practice.

Career Opportunities

Graduates generally go on to careers in the media as reporters, photojournalists, editors, news anchors, radio newsreaders, international news compilers, etc.

Communication Media - Mass Communication

Introduction

Mass Communication is a study that associates with various public communication media such as news, radio, television, advertising, film and public relations. Students will learn to plan, manage and implement a broad range of communication plans with the understanding of basic communication theories such as media structure, social roles and impact, and learn to disseminate information to the public via media in the form of sound, text, and video by collating and editing news data, interviewing and writing news events and evaluating of the impact of information dissemination. Students will also be exposed to the formulation of communication policy and management of dissemination agencies. In addition, students can choose to develop in several professional fields such as Broadcast, TV Film, News, Advertising, Journalism and Public Relations.

Study Subjects

• News Writing
• Media Law
• Advertising Campaign
• Communication Theory
• Media Organization
• Research Methodology
• Media Reporting
• Online Journalism
• Public Agency Policy
• Organizational Communication
• Intercultural Communication
• Media Marketing
• Event Management
• Public Speaking

Career Opportunities

Graduates can generally join the media press such as newspaper, TV stations, radio stations, film production companies and etc to hold positions, for example, journalist, media planners, public relations, public policy planners, program planning, news editors and etc.

Communication Media - Media Studies

Introduction

Media studies is a branch of mass communication, which is an interdisciplinary discipline that integrates social science and mass communication. It mainly studies the content, development history and social significance of various communication media, and explores the role and influence of various media in various political, social, economic and cultural aspects. In its curriculum, students are required to receive theoretical and practical training in journalism, which enables them to master the skills of news interviewing, writing and editing. In addition, Media Studies also emphasises training in the social and humanities sciences, enabling students to learn about communication, media ecology and the organisational behaviour of news organisations, as well as to develop their sensitivity to history and current affairs, and their ability to analyse current affairs.

Study Subjects

This course covers journalism, journalism practice, radio, television, video production and public relations.

Career Opportunities

Graduates can typically work in media-related jobs such as journalists, social observers, and commentators.

Communication Media - Public Relation

Introduction

Public relations, like advertising, is a branch of mass communication that is closer to business than the others. Although there are some differences between the two, they are both a part of business marketing. The biggest difference between the two lies in the fact that advertisers promote their companies and products through various forms of advertising, such as print ads, electronic ads, outdoor ads, mailings, etc. Public relations, on the other hand, uses various types of activities and media publicity to increase the awareness of companies and products, branding and public acceptance.

Study Subjects

This course covers public relations, introduction to advertising, organizational communication, marketing, journalism, online journalism, news interviewing and writing, news English and translation, oral communication and speech, psychology, advertising visuals and creativity, public relations strategy and planning, crisis management and issue management, and public relations practice.

Career Opportunities

Graduates can generally work as marketing specialists, planning specialists or public relations practitioners in the public relations, planning and marketing departments of any business or non-profit organization.

Communication Media - Speech Communication

Introduction

Speech Communication Studies focuses on interpersonal communication and trains people who specialize in communication, coordination and expression. The major components of the course are: interviewing and communication, media expression, and conflict and coordination. Students learn communication theories and analyse, organise and report on oral data and interviews for use in journalism and other fields. Students learn the basics of voice, language and humour, and receive practical training in business marketing, political communication, programme hosting, news reporting and speaking in different contexts so that they know how to combine the spoken word with the media, and how to express themselves accurately and appropriately.

Study Subjects

Courses will mainly cover Introduction to Speech Communication, Linguistics, Psychology of Communication, Debate, Sociology of Conflict, Organization, Management, Artistic Communication, Language and Logic, Nonverbal Communication, Conflict Mediation, and more.

Career Opportunities

Graduates can generally pursue media-related careers as media planners, social observers, public relations, public policy planners, etc.

Communication Media - Visual Communication

Introduction

Visual Communication is one of the advanced specializations in Communication Studies. The focus of this course is on the various forms of communication that require visual contact, such as photographic photography, neon signs, television advertisements, animation design, etc. Students will also study the relevant theories of communication and visual cognition. Students will learn the theory of communication and visual cognition, understand and analyse the visual messages conveyed by the media, and learn how to apply various visual communication techniques to achieve message communication effects.

Study Subjects

This course covers media studies, media law, design concepts, packaging psychology, advertising design, visual communication design, visual cognition, visual thinking, visual application skills, visual symbol production and criticism, visual image creation and aesthetics, image language and awareness, colour studies, painting and packaging design, typography and layout.

Career Opportunities

Graduates are generally prepared to join advertising and public relations agencies, multimedia production companies, visual design companies, television and film companies, etc. to take charge of digital media planning, film production and multimedia design.